Our Story

Why Aethic and its sunscreens are different

Sunscreens are designed to protect your skin by filtering out the sun’s UV rays, whilst allowing you to tan if you want to. However, did you know that some sun filters may be photo-unstable? This means they stop working after just a short time in the sun. In comparison, Aethic Sôvée has filters that provide UVA and UVB protection whilst being photostable – so they work for longer when you’re out in the sun. Whilst it magically does that, it also leaves the ocean and marine life unharmed.

This is the philosophy for all our products and where they don’t end up in the ocean, we do everything we can to mitigate damage to the environment generally and work with sustainable materials.

Why does this matter so much?

Your skin is your most important organ, so you deserve the best protection. The oceans around us are just as vital, and they deserve the best protection too. Coral covers just 0.1% of the ocean bed yet sustains 25-30% of marine life.

I founded Aethic in 2011, following a career in OTC pharmaceuticals, foods, and sustainability. Concerned about the ingredients that go into the products that we put on our skin and into the world we live in, I wanted to do something better and create the kindest skincare company in the world.

Today, the team and I are proud to say that we are the only worldwide skincare company to have a scientifically proven and patented eco-friendly formula. ​Sôvée​ is the world’s first sunscreen to also be certified Marine Positive.

All of our Sôvée ingredients have been individually tested scientifically to make sure they’re safe for marine life.

The team and I want to make products that are kind to you and the world we live in, but we don’t just stop at our products – you help us further the cause too – each time you buy, we donate to The Going Blue Foundation​ which in turn restores ocean health with actions like ​corabon.com

We’ve also been a leader in the field, encouraging others to commit to better ingredients, more sustainable packaging materials and transparency. It’s the only way to protect the environment, marine life and coral in particular.

We’re only just getting started.

Thanks for being part of the Aethic story.

Allard Marx
Founder, AETHIC


Aethic Sôvée is the successful outcome of this story and to have it delivered at home or your hotel buy it here.