EXCLUDES/“DOES NOT CONTAIN”
A number of man-made ‘chemical’ sun filters have been found to damage coral. Several of these are made in the U.S. (the country which communicates on this subject the most) and are not declared safe for human use in the E.U.
Excluding them from (U.S.) formulations, is a great start in mitigating damage to coral (and humans). However, what about the other ingredients??? At Aethic, we know for a fact, from having tested them, that a good number of fillers, thickeners, preservatives, essential oils and perfumes can also harm coral.
AETHIC’S SUNSCREEN; THIS IS WHAT SETS US APART
TESTED, APPROVED, PEER-VERIFIED AND ATTACKED BY AN INDUSTRY GIANT
The crucial test is compatibility. Ingredients must first provide skin with photo-stable UVA/UVB protection and should be compatible with people as well as marine life. Only testing of the entire formula can verify this.
We had a full range of ingredients tested on coral. The harmful ones were then excluded and a finished product was formulated with the harmless ingredients and tested on coral once more. Intact.
We also had the finished product tested on sea urchins and clams. It left these intact too.
The testing was done by the same scientists who first discovered the problem sunscreens posed to coral and published their seminal study in 2008. (Upon reading this, our founder decided something had to be done and started Aethic).
All the scientific evidence was used to apply for a patent. It’s an invention after all. The patent was scrutinised by patent offices around the world. It passed and was granted.
One of the world’s largest personal care companies, tried to have the patent revoked. Twice. The second time in appeal. Both times, Aethic’s patent was upheld.
So now you know why we say: “The World’s Only Proven and Patented Ecocompatible Formula”
On behalf of corals and marine life worldwide, thank you for your protecting your skin with Aethic’s products.
If you wish to have more detailed information, please visit this site.