Aethic, the skincare company that launched Sôvée, world’s only patented ecocompatible triple-filter sunscreen, is now the first in Europe to adopt a new Brazilian eco-plastic material for its bottles. Aethic Sôvée will now be bottled in Green PE, a polymer manufactured with ethylene made from sugarcane ethanol. While retaining identical properties to conventional PE in […]
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Press Release – London, 28th May, 2013. “Aethic launches Sôvée at Selfridges in response to global sunscreen crisis” London-based skincare company Aethic, launches its Sôvée ecocompatible and marine positive sunscreen in Selfridges today, to begin to address the global issue that most sunscreens kill coral. Selfridges was chosen because of Creative Director Alannah Weston’s declared commitment to the oceans […]
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