As Aethic’s reach grows, so does its commitment to affecting real change for the preservation of marine life and coral in particular through people who can bring about changes in attitude.
A number of athletes and aquatic sports enthusiasts around the world have contributed significantly to growing awareness for Aethic and how different all our products are from others. We have really appreciated that.
Now, some of these same people will bring more attention to the plight of coral and the damage caused by direct interference with it; such as touching it, liquid pollutants and standard sunscreens.
A hand picked team of passionate women and men from around the world who embody and embrace the “do it with lef” approach to life, and who really care about the ocean and coral, will be announced soon!
Watch this space.